I’m Jagriti, a researcher, designer, and strategist interested in what sits beneath
the obvious. I love talking to users, asking better questions, and
understanding the behaviors, needs, and context that shape their experience.
Research helps me uncover what’s really happening.
Design turns those insights into experiences people can actually use.
Strategy connects the two, helping me decide what matters, where the opportunity
lies, and what we should do next.
I’m most energized by problems that require curiosity before conclusions the kind where I get to investigate, connect the dots, collaborate, and build something that genuinely matters.
I zoom out to understand systems. I zoom in to understand users.
I rarely look at a problem in isolation. I want to understand the person experiencing it, the context around them, and the larger system shaping that experience. Moving between the two helps me see where the real friction lives and where change can actually make a difference.
SYSTEMS
- Structures
- Relationships
- Incentives
- Ripple effects
USERS
- Behaviours
- Needs
- Context
- Lived experiences
RESEARCH
Ask. Listen. Observe.
INSIGHT
Find the signal.
STRATEGY
Choose what matters.
EXPERIENCE
Make it tangible.
Not a straight line. But every step shaped how I think and who I am.
TEXTILES & CRAFT
Where I learned to notice the details, appreciate the process of making, and understand the people behind the craft.
STARTUPS & DESIGN STUDIOS
Where I learned to move fast, wear many hats, and turn messy problems into tangible experiences.
DELOITTE
Where I learned to design at scale, navigate complex systems, collaborate across stakeholders, and create experiences used by millions.
NEW YORK + PARSONS
Where I learned to zoom out, connecting design with systems, strategy, ethics, and the larger forces shaping an experience.
DESIGNING IN THE U.S.
Where I’m bringing it all together in a new context, researching users, understanding behaviors and needs, and applying design strategy to shape meaningful experiences.
TEXTILES & CRAFT
Where I learned to notice the details, appreciate the process of making, and understand the people behind the craft.
STARTUPS & DESIGN STUDIOS
Where I learned to move fast, wear many hats, and turn messy problems into tangible experiences.
DELOITTE
Where I learned to design at scale, navigate complex systems, collaborate across stakeholders, and create experiences used by millions.
TEXTILES & CRAFT
Where I learned to notice the details, appreciate the process of making, and understand the people behind the craft.
STARTUPS & DESIGN STUDIOS
Where I learned to move fast, wear many hats, and turn messy problems into tangible experiences.
DELOITTE
Where I learned to design at scale, navigate complex systems, collaborate across stakeholders, and create experiences used by millions.
NEW YORK + PARSONS
Where I learned to zoom out, connecting design with systems, strategy, ethics, and the larger forces shaping an experience.
DESIGNING IN THE U.S.
Where I’m bringing it all together in a new context, researching users, understanding behaviors and needs, and applying design strategy to shape meaningful experiences.
NEW YORK + PARSONS
Where I learned to zoom out, connecting design with systems, strategy, ethics, and the larger forces shaping an experience.
DESIGNING IN THE U.S.
Where I’m bringing it all together in a new context, researching users, understanding behaviors and needs, and applying design strategy to shape meaningful experiences.
I borrow from different ways of thinking to see a problem from more than one angle.
No two problems need the exact same process. I pull from research, systems thinking,
strategic design, and foresight depending on what I’m trying to understand. I often bring
these strategic design tools into my UX research practice too, because they help me look
beyond the immediate user problem, question assumptions, and uncover a different
perspective on what might actually be happening.
Some frameworks help me understand the present. Some help me imagine what could change. Others help me make sense of complexity and find a clearer way forward.
My Strategic Design Toolkit
PREVIOUSLY ASSOCIATED WITH:
I love to travel, meet new people, and collect stories, experiences, and little things worth remembering.
